What's New:

Ednovi at Univision Las Vegas – Magic and Mentalism for Events

I recently had the great pleasure of being interviewed on Univision Las Vegas television, where I shared my work as an international mentalist and the unique experience in my shows for corporate events, conventions, and private groups.

Second prize this year for my participation in corporate holiday parties

Awarded by MPI Mexican Caribbean For my participation in events with my mentalism shows.

EDNOVI:
Premium Mentalism and Entertainment
for Corporate Events in Mexico

CAREER TRAJECTORY

Ednovi —the stage name of Edmundo Novelo— is one of the most recognized magicians (mentalists) in Mexico and Latin America.

Using magic and mentalism as a powerful communication tool, and often working as a Creative Consultant, Ednovi has delivered more than 1,000 corporate events and product launches for companies such as Cisco, Teletón, AT&T, Intel, Samsung, Banamex, Banorte, Chedraui, Walmart, Soriana, Bombardier, Eurocopter, Samsung, Microsoft, Liverpool, Hewlett-Packard, Kodak, Elektra, PepsiCo, Deloitte, Ford, Nissan, Volkswagen, Isuzu, Modelo, Victoria, Nestlé, Danone, Colgate-Palmolive, Johnson’s, GNP Insurance, Jafra, Merck, and Montblanc, among many others—either through his magic show or as a creative advisor—achieving impactful appearances ranging from a credit card reveal to the production of a helicopter on stage.

INTERNATIONAL PROJECTS:

Ednovi is considered one of the most influential magicians and mentalists in Latin America, and a pioneer in bringing magic shows into the world of corporate events in Mexico. With more than 40 years of experience, he has presented high-level shows and interactive experiences for conventions, international groups, incentive travel programs, and other small and big corporate events in more than 25 countries around the world. His shows combine mind reading, audience participation, storytelling, and many times show customization to bring the message of the client to the audience.

1992 – Bogotá, Colombia: Gala Show at the International FLASOMA Festival, and “Magic Nights” for ROYAL Cigarettes.

1995 – Buenos Aires, Argentina / Rio de Janeiro, Brazil: Luna Park shows for AMWAY.

2000 – Galicia, Spain: International show and television interview "appearance" magic.

2000–2001 – Nicaragua, Guatemala, El Salvador, Honduras & Costa Rica: “Distancia Platino” International tour for BANCO UNO.

2000 – Coimbra, Portugal: Gala Show at the Encuentros Mágicos de Coimbra F estival.

2000 – Lisbon, Portugal: Gala Show at FISM (International Federation of Magic Societies), the most prestigious magicians' competition event in the world.

2003 – Las Vegas, USA: International corporate show for AVON.

2003 – Guatemala City, Guatemala: New Year’s corporate show for Grupo Presidente (hotel industry).

2004–2005 – Punta Cana, Dominican Republic: Corporate shows for COLGATE.

2007 – Venezuela: Participation in the International Magic Festival at Teatro Teresa Carreño; Escape performance at Plaza Bolívar; Tour with magic shows in the Amazonas region.

2010 – Johannesburg, South Africa: Magical prediction of the Mexican National Soccer Team matches during the 2010 FIFA World Cup.

2017 – La Paz, Bolivia: Participation in the International “La Paz 3600” Festival.

2023 – Cancun, Mexico: Corporate show for FASTCOMPANY.

2023 – Quito, Ecuador: Creative consulting for TADA (truck/moto appearance)

2024 – Denver, USA: Corporate New Year’s event for UNBRIDLED.

2025 – Las Vegas, USA: International corporate show.

2026 – United States / Dominican Republic: International tour for ROYAL PRESTIGE.

2026 – Puerto Rico: Participation in the “Sueños de Magia” Festival alongside the illusionist Abraham David.

2026 - Dominican Republic: Participation in the opening of The Grand Moon Palace as a creative consultant.

Recent Shows:

My show at the Yagüez Theater in Mayagüez, Puerto Rico — April 18, 2026

The spectacular show Sueños de Magia in Puerto Rico celebrated the remarkable career of illusionist Abraham David, bringing together an extraordinary cast of international artists for an unforgettable night of wonder and emotion.

For this special celebration, Abraham David shared the stage with world-class performers from across Latin America.

Mentalism for Businesses in Mexico – Ednovi in MDC Magazine

You can read the article at the following link: https://mdcmagazine.com/magia-y-mentalismo/

THEATER AND STAGE PERFORMANCES

Ednovi produced and starred in the first 100% magic theatrical productions in Mexico: “ABRACADABRA, The Mystery of the Mirrors,” “The Show of the Impossible,” “Hechizos,” and several others, reaching 100 performances at the Julio Prieto Theater in Mexico City.
Performed at major national festivals such as the Festival del Centro Histórico in Mexico City, the International Luminaria Cultural Festival in Atizapán, and the Ricardo Castro International Festival in Durango; as well as international festivals including FLASOMA in Bogotá (Colombia), Encuentros Mágicos in Coimbra (Portugal), and 3600 in La Paz (Bolivia), among others.
He is the only Mexican illusionist in history invited to Lisbon (Portugal) in 2000 to present his “Show of the Impossible” at the FISM Gala (International Federation of Magic Societies), the most prestigious magic event in the world, alongside world-renowned performers such as David Copperfield and David Blaine.
For four consecutive years, he participated in the TV Azteca weekend program Tempranito.
He performed the prediction of the Mexican National Soccer Team’s matches during the 2010 FIFA World Cup in South Africa, alongside Carlos Loret de Mola, Brozo, and Jacqueline Bracamontes.
He collaborated with Teletón, presenting a stunning magic act at the National Auditorium before millions of viewers.
The Show of the Impossible with Ednovi is considered the most spectacular magic production ever staged by a Mexican magician, presented in multiple theaters across the country.
After presenting his first conference for Coca-Cola, he began his journey as a motivational speaker 25 years ago, sharing talks on motivation and creativity.
He also works as a Creative Consultant under the motto “Making the Impossible Possible,” collaborating with communication agencies, event companies, and production houses on product launches and creative concepts.
In 2020, during the pandemic, he created SINCRONICIDADES, an interactive virtual magic and telepathy show that received outstanding acceptance among national and international companies.
In 2025, he launched MYSTIKA, an interactive magic and mentalism show in which he amazes audiences with mentalism, telepathy, and hypnosis.

RECOGNITION AND AWARDS:

Award of Excellence: Ednovi received “Las Palmas de Oro” as Best Magician in the Country in 2000 and 2004. This award is granted by the National Circle of Journalists (CINPE), an organization that recognizes the most outstanding figures of the year in Mexico in the fields of culture, arts, sports, and professional achievement.
In 2025, he was honored by MPI Caribe Mexicano for his participation in events with his mentalism shows, receiving recognition from the Mexican events industry for his contribution and impact.