Ednovi's Career Trajectory

Ednovi at Univision Las Vegas – Magic and Mentalism for Events

I recently had the great pleasure of being interviewed on Univision Las Vegas television, where I shared my work as an international mentalist and the unique experience in my shows for corporate events, conventions, and private groups.

Second prize this year for my participation in corporate holiday parties

Once again this year, awarded by MPI Mexican Caribbean For my participation in events with my mentalism shows.

Mentalism for Businesses in Mexico – Ednovi in MDC Magazine

You can read the article at the following link: https://mdcmagazine.com/magia-y-mentalismo/

Ednovi —the stage name of Edmundo Novelo— is one of the most recognized magicians, illusionists, and mentalists in Mexico and Latin America.

Using magic as a powerful communication tool and serving as a Creative Consultant, Ednovi has delivered more than 1,000 corporate events and product launches for companies such as Cisco, Teletón, AT&T, Intel, Banamex, Banorte, Chedraui, Walmart, Soriana, Bombardier, Eurocopter, Microsoft, Liverpool, Hewlett-Packard, Kodak, Elektra, PepsiCo, Deloitte, Ford, Nissan, Volkswagen, Isuzu, Grupo Modelo, Victoria, Nestlé, Danone, Colgate-Palmolive, Johnson’s, Seguros GNP, Jafra, Merck, and Montblanc, among many others—either through his magic show or as a creative advisor—achieving impactful appearances ranging from a credit card reveal to the production of a helicopter on stage.

INTERNATIONAL PROJECTS:

Ednovi is considered one of the most influential magicians in Latin America, and his distinctive style has marked a turning point in the world of magic.
He has presented both corporate and public shows in more than 25 countries worldwide.
He has performed in Gala Shows at international festivals such as FLASOMA in Bogotá (Colombia), Encuentros Mágicos in Coimbra (Portugal), and 3600 in La Paz (Bolivia), among others.
He is the only Mexican illusionist in history invited in 2000 to Lisbon (Portugal) to present his “Show of the Impossible” at the FISM Gala (International Federation of Magic Societies), the most prestigious magic event in the world, sharing the stage with legends such as David Copperfield and David Blaine.
He also performed the prediction of the Mexican National Soccer Team’s matches during the 2010 FIFA World Cup in South Africa, alongside Carlos Loret de Mola, Brozo, and Jacqueline Bracamontes.

THEATER AND STAGE PERFORMANCES

Ednovi produced and starred in the first 100% magic theatrical productions in Mexico: “ABRACADABRA, The Mystery of the Mirrors,” “The Show of the Impossible,” “Hechizos,” and several others, reaching 100 performances at the Julio Prieto Theater in Mexico City.
Performed at major national festivals such as the Festival del Centro Histórico in Mexico City, the International Luminaria Cultural Festival in Atizapán, and the Ricardo Castro International Festival in Durango; as well as international festivals including FLASOMA in Bogotá (Colombia), Encuentros Mágicos in Coimbra (Portugal), and 3600 in La Paz (Bolivia), among others.
He is the only Mexican illusionist in history invited to Lisbon (Portugal) in 2000 to present his “Show of the Impossible” at the FISM Gala (International Federation of Magic Societies), the most prestigious magic event in the world, alongside world-renowned performers such as David Copperfield and David Blaine.
For four consecutive years, he participated in the TV Azteca weekend program Tempranito.
He performed the prediction of the Mexican National Soccer Team’s matches during the 2010 FIFA World Cup in South Africa, alongside Carlos Loret de Mola, Brozo, and Jacqueline Bracamontes.
He collaborated with Teletón, presenting a stunning magic act at the National Auditorium before millions of viewers.
The Show of the Impossible with Ednovi is considered the most spectacular magic production ever staged by a Mexican magician, presented in multiple theaters across the country.
After presenting his first conference for Coca-Cola, he began his journey as a motivational speaker 25 years ago, sharing talks on motivation and creativity.
He also works as a Creative Consultant under the motto “Making the Impossible Possible,” collaborating with communication agencies, event companies, and production houses on product launches and creative concepts.
In 2020, during the pandemic, he created SINCRONICIDADES, an interactive virtual magic and telepathy show that received outstanding acceptance among national and international companies.
In 2025, he launched MYSTIKA, an interactive magic and mentalism show in which he amazes audiences with mentalism, telepathy, and hypnosis.

RECOGNITION AND AWARDS:

Award of Excellence: Ednovi received “Las Palmas de Oro” as Best Magician in the Country in 2000 and 2004. This award is granted by the National Circle of Journalists (CINPE), an organization that recognizes the most outstanding figures of the year in Mexico in the fields of culture, arts, sports, and professional achievement.
In 2025, he was honored by MPI Caribe Mexicano for his participation in events with his mentalism shows, receiving recognition from the Mexican events industry for his contribution and impact.